Keep Up! Unconscious Bias

General Information

Keep Up! is an on-demand and interactive professional development program created with the busy pharmacist in mind. Keep Up! is ACPE accredited and designed to be completed in 30 minutes, with two to three short mini-lessons on timely topics relevant to pharmacists in all practice settings. The series will consist of six total modules, with a new topic launching every other month.

Activity Preview

Unconscious bias is not based on facts about a specific person or situation but rather automated, quick decisions arising from our past experiences and social background. Learn how unconscious bias can impact patient care and professional relationships. Discover some of your hidden biases to create opportunities for growth.

Learning Objectives

At the completion of this knowledge-based activity, participants will be able to:

  1. Recognize terminology related to unconscious bias
  2. Examine how bias impacts patient care and professional relationships
  3. Discover hidden biases within the self to create opportunities for positive growth

Activity type: Knowledge-based

Target Audience: Pharmacists 

Learning Level: 2

Accreditation Information


The American Pharmacists Association is accredited by the Accreditation Council for Pharmacy Education as a provider of continuing pharmacy education. The following online activity is approved for 0.5 contact hour(s) of CPE credit (0.5 CEUs). The ACPE Universal Activity Number for this activity is 0202-0000-19-243-H04-P

To obtain credit for completing Keep Up! Unconscious Bias, complete the learning activity, evaluation questions, and then CLAIM credit. Participants need to have a valid username and password to claim credit. After credit has been claimed, please visit CPE monitor for your transcript. 

Initial release date: August 30, 2019

Expiration date: August 30, 2022 


Keep Up! Unconscious Bias is an online educational activity for pharmacists developed by the University of Mississippi in partnership with the American Pharmacists Association. The executive producer for this online activity is Stuart T. Haines, Pharm.D., BCPS, BCACP.  

Program Faculty

Anita N. Jacobson, Pharm.D., Clinical Associate Professor - University of Rhode Island College of Pharmacy

Britny G. Rogala, Pharm.D., BCOP, Clinical Assistant Professor - University of Rhode Island College of Pharmacy


Anita N. Jacobson, Pharm.D., Britny G. Rogala, Pharm.D., BCOP, and Stuart T. Haines, Pharm.D., BCPS, BCACPand APhA’s editorial staff declare no conflicts of interest or financial interests in any product or service mentioned in this activity, including grants, employment, gifts, stock holdings, and honoraria. For a complete list of APhA staff disclosures, visit the APhA website at

Conflicts of interest have been resolved through content review by Helen Sairany, BA, PharmD, MBA, BCACP, Director of Content Development & Partnership at the American Pharmacists Association. 


Special Member Pricing: Get all six modules for only $35.00, or $12.00 à la carte 

Non-Member Pricing: Six Module Bundle $45.00, or $15.00 à la carte

System Requirements

Computer and internet access are required to complete this activity.  Please visit our website to view the Technology System Requirements.