Keep Up! Patient Education

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General Information

Keep Up! is an on-demand and interactive professional development program created with the busy pharmacist in mind. Keep Up! is ACPE accredited and designed to be completed in 30 minutes, with two to three short mini-lessons on timely topics relevant to pharmacists in all practice settings. The series consists of six modules.

Activity Preview

Patient education (aka patient counseling) is a fundamental component of pharmacy practice. However, the patient counseling strategies employed by most pharmacists have little impact on medication adherence. Patient education must be systematic and structured but personalized. Patients learn best when new information is connected to existing knowledge and skills and when it is perceived to be relevant, actionable, and congruent with their beliefs. Patient beliefs have a powerful impact on the therapeutic benefits derived from medications and pharmacists must harness the power of belief to achieve optimal health outcomes. During this brief tutorial, you'll learn about:

  • The health communications model and Gagne's 9 events of instruction
  • Strategies to improve patient education including signposting, chunk & check, and reflective responses
  • The power of patient beliefs and how to harness them

Learning Objectives

At the completion of this knowledge-based activity, participants will be able to:

  • List the advantages and challenges of pharmacist-provided patient education
  • Explain the key elements of providing patient education to advance patient knowledge or skills
  • Describe the power of belief and its impact on health-related outcomes for patients

Activity type: Knowledge-based
Target Audience: Pharmacists and Pharmacy Technicians
Learning Level: 2

Accreditation Information


The American Pharmacists Association is accredited by the Accreditation Council for Pharmacy Education as a provider of continuing pharmacy education. The following online activity is approved for 0.5 contact hour(s) of CPE credit (0.5 CEUs). The ACPE Universal Activity Number for this activity is 0202-0000-20-157-H04-P/T

To obtain credit for completing Keep Up! Patient Education, complete the learning activity, evaluation questions, and then CLAIM credit. Participants need to have a valid username and password to claim credit. After credit has been claimed, please visit CPE monitor for your transcript. 

Initial release date: April 8, 2020
Expiration date: April 8, 2023  - No credit can be claimed after this date


Keep Up! Patient Education is an online educational activity for pharmacists and pharmacy technicians developed by the University of Mississippi in partnership with the American Pharmacists Association. The executive producer for this online activity is Stuart T. Haines, Pharm.D., BCPS, BCACP.


Sara Wettergreen, PharmD, BCACP, Stuart T. Haines, Pharm.D., BCPS, BCACP and APhA’s editorial staff declare no conflicts of interest or financial interests in any product or service mentioned in this activity, including grants, employment, gifts, stock holdings, and honoraria. For a complete list of APhA staff disclosures, visit the APhA website at

Conflicts of interest have been resolved through content review by Helen Sairany, BA, PharmD, MBA, BCACP, Director of Content Development & Partnership at the American Pharmacists Association. 


Special Member Pricing: Get the Keep Up! Series (all six modules) for only $36.00, or $12.00 à la carte 

Non-Member Pricing: Get the Keep Up! Series (all six modules) $45.00, or $15.00 à la carte

System Requirements

Computer and internet access are required to complete this activity.  Please visit our website to view the Technology System Requirements.

Credit Information

Activity Number Credit Amount Accreditation Period
ACPE# 0202-0000-20-157-H04-P 0.05 CEUs April 08, 2020 - April 08, 2023
ACPE# 0202-0000-20-157-H04-T 0.05 CEUs April 08, 2020 - April 08, 2023