Understanding the “Why” to Effectively Promote Vaccine Confidence: Strategies to Engage with Communities Disproportionately Affected by COVID-19

Activity Preview

This online learning course will provide pharmacists with strategies to help build trust and promote COVID-19 vaccine confidence in communities disproportionately affected by COVID-19. Speakers who are experts in the field will introduce COVID-19 disparities with referenced data, address why certain communities are under-resourced and have decreased vaccine confidence, and share their personal experiences and successful strategies used to promote vaccine confidence.

Learning Objectives

At the completion of this knowledge-based activity, pharmacists will be able to:

  • Discuss the intersection of COVID-19 vaccination disparities and social determinants of health.
  • Identify vaccine communication barriers and methods to overcome in under-represented populations.
  • Describe community engagement strategies to promote vaccine confidence in diverse communities.

Activity type: Knowledge-based
Target Audience: Pharmacists 
Learning Level: 2

Accreditation Information


The American Pharmacists Association is accredited by the Accreditation Council for Pharmacy Education as a provider of continuing pharmacy education. The following online learning course is approved for 1.0 contact hour of CPE credit (0.1 CEU). The ACPE Universal Activity Number for this activity is 0202-0000-21-284-H06-P. 

To obtain credit for completing Understanding the “Why” to Effectively Promote Vaccine Confidence: Strategies to Engage with Communities Disproportionately Affected by COVID-19, participants will need to watch the archived webinar recording, complete the assessment with a grade of 70% or better, complete the evaluation questions, and then CLAIM credit. Participants need to have a valid pharmacist.com username and password to claim credit. After credit has been claimed, please visit CPE monitor for your transcript.

APhA continuing pharmacy education policy provides you with two opportunities to successfully complete this continuing pharmacy education assessment. Please note that you will not be permitted to submit the assessment a third time. The current policy of the APhA Education Department is not to release the correct answers to any of our CPE tests. This policy is intended to maintain the integrity of the CPE activity and the assessment.

Initial release date: August 26, 2021
Expiration date: August 26, 2024 - No credit can be earned after this date

Development and Support

Understanding the “Why” to Effectively Promote Vaccine Confidence: Strategies to Engage with Communities Disproportionately Affected by COVID-19 is an online learning activity for pharmacists developed by the American Pharmacists Association in collaboration with the National Pharmaceutical Association (NPHA). © 2021 American Pharmacists Association

This recorded webinar was funded in part by a collaborative agreement with the Centers for Disease Control and Prevention (CDC) — CoAg number 1 NU50CK000576-01-00. The CDC is an agency within the Department of Health and Human Services (HHS). The contents of this resource do not necessarily represent the CDC or HHS, and should not be considered an endorsement by the Federal Government.


Lakesha Butler, PharmD declares her appointment with the Novavax Advisory Board.

Hope Campbell, PharmD and APhA’s editorial staff declare no conflicts of interest or financial interests in any product or service mentioned in this activity, including grants, employment, gifts, stock holdings, and honoraria. For a complete list of APhA staff disclosures, visit the APhA website at www.pharmacist.com/apha-disclosures

Conflicts of interest have been resolved through content review by Mitchel C. Rothholz, RPh, MBA, Chief of Governance & State Affiliates at the American Pharmacists Association.


There is no fee associated with this activity. This online learning activity is open to APhA members and nonmembers.

System Requirements

Computer and internet access are required to complete this activity.  Please visit our website to view the Technology System Requirements in order to have a positive learning experience.

Credit Information

Activity Number Credit Amount Accreditation Period
ACPE# 0202-0000-21-284-H06-P 0.1 CEUs August 26, 2021 - August 26, 2024